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Replay data licensing: terms for sellers
Replay, replay.ai.
Replay licenses de-identified copies of company operating records to frontier AI and data labs. It pays an upfront fee plus a revenue share on every license.
Last verified 2026-11-02 · 8 of 10 terms published
The ten terms a seller should know
| Term | What Replay publishes | Source |
|---|---|---|
| What they license | Code and commits, decision threads, financial records, support history, product logs, presentations, CRM data, sales conversations, internal docs and analytics | Replay, homepage · 2026-10-19 |
| Price or bands | $10K–$100K for 20–50 employees, $100K–$1M for 50–250, $1M+ for 250+ | Replay, homepage · 2026-10-19 |
| Headcount floor | 20 employees (lowest published band) | Replay, homepage · 2026-10-19 |
| Years of history | Not published | – |
| Geography | English-language operations, US preferred | Who Sells Data, Replay entry · 2026-10-16 |
| Exclusivity | Not published | – |
| Payment timing | Paid up front, plus a revenue share of every license | Replay, homepage · 2026-10-19 |
| Who de-identifies | Replay, during export | Replay, homepage · 2026-10-19 |
| Referral bounty | $10,000 or 10% of the upfront fee, whichever is greater, paid the day the company's upfront fee lands; one-time per company, no cap, and paid by Replay on top of the company's offer | Replay, referrals · 2026-10-26 |
| Published terms page | Terms of use at /terms | Replay, homepage · 2026-10-19 |
What to know about Replay
- Replay says records are sold only to frontier AI and data labs, never to foreign adversaries, and never resold through brokers. It estimates the process takes about 120 minutes of the company's time. (Replay, homepage, 2026-10-19)
Who it fits
Companies of 20 or more staff with years of records who want an upfront payment and a share of later licenses.
What to watch for
- Replay calls headcount a proxy; years in operation, industry, apps and data volume set the final price (Replay, observed Oct 19, 2026).
- The referral fee is one-time on the upfront fee; referrers get no share of later revenue, and a company already in Replay's pipeline does not count (Replay, Oct 26, 2026).
- The revenue-share percentage is not published (Who Sells Data, Oct 16, 2026).
Got an offer from Replay?
We act for the seller, take your records to the AI labs that fit and negotiate the terms. It costs you nothing; we're paid by the AI lab.
Get a confidential estimateSources
- Replay, homepage 2026-10-19
- Replay, referrals 2026-10-26
- Who Sells Data, Replay entry 2026-10-16
Marin Data is not an agent of Replay or any other buyer. How Marin Data is paid.
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